Your favorite player’s favorite players are getting shoe deals

Happy Friday! 

One of my best friends from college is visiting me in San Diego, and I was telling her about a ridiculous date that I went on, specifically because I wore the wrong type of shoe.

Imagine going to the beach in a type of shoe that is not meant for the beach. It was disastrous.

Speaking of shoes, today we’re diving into the latest landmark shoe deals being announced for WNBA players and college players, and new media deals for women’s basketball.

Let’s get into it. 👇️ 

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TODAY’S STORY
💥ESPN is adding a daily women’s basketball show

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ESPN might be on the brink of launching a daily women’s basketball show, thanks to its growing commitment to covering women’s sports.

This potential show would highlight both the WNBA and college basketball, making it a major win for fans craving more consistent coverage.

Praise!! I can only stand so much of Stephen A Smith’s hot takes

With ESPN’s recent $2.2 billion media deal, this move feels like the next logical step. If the network's buzz is any indication, we might soon see daily highlights and deep dives into women's hoops like never before……starting with yours truly.

💥Rickea Jackson Signs With Skechers, Becomes Brand’s First WNBA Athlete

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Skechers has made a bold move by signing LA Sparks rookie and Tennessee alumn, Rickea Jackson as its first WNBA endorser.

Rickea’s new deal includes a multi-year contract and will feature her in major campaigns, with her debut shoe set for a 2025 release.

Skechers’ investment in Jackson reflects its push into high-performance basketball footwear, marking a significant milestone for the brand and Jackson's career.

Outside of Rickea’s financial benefit from this, I do think Skechers is getting the ultimate benefit out of this in regards to brand reputation—it’s basically bringing the cool kid to the losers table.

💥WNBA Secures Media Rights Deals with Disney, Amazon, and NBCUniversal

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The WNBA has scored a game-changing media rights deal with Disney, Amazon, and NBCUniversal, promising over 125 games annually starting in 2026.

This deal includes extensive coverage across ABC, ESPN, NBC, and Prime Video, making WNBA games more accessible than ever.

The rotation of Finals and Semifinals among the networks underscores the league’s growing appeal and market value.

See ya later WNBA app!

💥Angel Reese’s Reign With Reebok Is Here

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Angel Reese’s collaboration with Reebok is officially kicking off with her debut collection.

Her “Reebok by Angel” line, launching this August, includes sneakers and apparel designed to express confidence and individuality.

Reese's partnership with Reebok highlights the growing influence of WNBA stars in the fashion world.

(and the benefit of being BFF’s with Shaquielle O’Neal)

💥WNBA Rookie Jacy Sheldon Is Getting a Holo Footwear Signature Shoe — and Equity in the Brand

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Jacy Sheldon is making headlines with a groundbreaking deal from Holo Footwear, which includes a signature shoe and equity in the brand.

This partnership echoes the one Holo made with NBA player Isaac Okoro, emphasizing the brand’s commitment to elevating women’s sports.

I’ve never heard of them until this announcement, so….I think Jacy Sheldon is actually elevating Holo.

Sheldon’s new signature shoe will debut in spring 2025, featuring designs inspired by her personal journey and values.

💥UConn's Paige Bueckers to Make NCAA Shoe History with Nike

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Paige Bueckers is set to make history as the first college athlete to release a publicly available Nike shoe, with her edition of the GT Hustle 3 launching in September.

Out of all of the shoe announcements, I believe this shoe may be the most wearable. Respectfully

Estimated cost ~$190

Well, that’s all we’ve got!

You get a shoe, you get a shoe, and you get a shoe.

We’ll see you next week 👋