🧠 From Scottie…

I recently came across The Nick Bare Podcast, hosted by the founder of BPN. If you’re a protein and supplement guy, you will know who I am talking about. What brought me to listen to this particular episode of his, was his guest Sam Parr, who I have always enjoyed listening to on his podcast, My First Million. As 2 entrepreneurs on a podcast would, they were discussing the topic on CAC (Customer Acquisition Cost) and pricing products. In the video below, they are talking about the difference between low-cost products with affordable price tags that help out consumers on a budget versus higher quality products with a higher price tag. Lower priced targets are usually cheap looking, last a couple of weeks, and usually solve a temporary need. On the other hand, you have your higher sourced products with higher tags. With these you can usually count on durable, long lasting products that have been sourced for their customers who they know are willing to pay a higher price tag for good quality.

It’s a simple concept: You get what you pay for.

This conversation led me to contemplate the investment in women’s college basketball. With the advent of NIL, we now have data supporting the hypothesis that women’s college basketball and its players are worth investing in. In the past, low-priced game tickets, cost-effective advertising, and lower staff wages seemed to imply that women player’s weren’t worth the substantial investment. However, with NIL deals and players continuing to improve their individual skillsets to become 2 and 3 player positions, we are seeing the game grow and evolve. With a higher price tag! And you better keep supporting because soon enough you’ll be paying for the quality of talent you’re watching rather than what the world thinks they are worth.

💰️ Top 15 Player Valuations

We thought it might be interesting to note some of the highest NIL endorsements across women’s college basketball. So far there has been $900+ million in deals with around 23% going towards women athletes according to Opendorse. For those who like to spend their money with companies who represent their values, I would suspect that a lot of these have a genuine interest in women’s basketball, or at the slightest, have 1 executive who gives a shit.

As you go through the list, one thing that I find interesting is that there are 0 players from South Carolina. I would assume this is because the standout players such as Aliyah Boston, Zia Cooke, and Laeticia Amihere have graduated. But it is still interesting that players such as Raven Johnson, an upcoming Sophomore and Kamilla Cardoza are not in the top while being a big presence to last year’s team’s success.

2 other players who are left off of the list, but are well known for their bags are the Cavinder Twins, Haley and Hanna Cavinder from Miami. They had an estimated valuation of $2M according to Forbes. They are co-owners of a streetwear company called Baseline Team and have partnerships with Champ Sports, LifeWallet, Core Hydration water, Boost Mobile, Six Star nutrition, and are now working on a podcast through Jake Paul’s media and gambling company, Betr.

Another notable player who deserves recognition is the incoming Freshman at Arizona, Jada Williams. With her impressive decision to switch her commitment to Arizona, she has already made a significant impact and garnered considerable attention. It is undeniable that she will attract numerous lucrative deals throughout her four-year college career. Corporations are always eager to capitalize on such promising talents, and Jada will undoubtedly be in high demand. Considering her immense potential, I confidently predict that her valuation will soar to a minimum of $250K, even if she fulfills just 60% of the hype surrounding her. Right now she has deals with Spalding, Gymshark, Damian Lillard’s Move and Lemon Perfect water.

Angel Reese from LSU, estimated valuation of $1.6M and has deals with Final Fantasy XVI, Starry (knock off Sprite), Mielle hair care brand, SI Swimsuit, Mercedes-Benz of Baton Rouge, Caktus AI, Campus Ink, Raising Cane’s, Intuit TurboTax, JanSport, Bose, Piercing Pagoda, Sonic, Togethxr, Gordon McKernan Injury Attorneys, DTLR, Hancock Whitney, StyleByStudio33, Coach, Amazon Merch on Demand, McDonald’s, Sparkling Ice, Bantam Bagels, Xfinity, and Wingstop

Flau’jae Johnson from LSU, estimated valuation of $1.1M. Has deals with LeBron’s Uninterrupted, Papa John’s Doritos, Campus Ink, Raising Cane’s, JBL Audio, Powerade, LG Electronics, HighlightHER, PUMA, Meta, Taco Bell, POWERHANDZ, TOGETHXR, and a record deal under Jay Z’s label, Roc Nation.

Caitlin Clark from Iowa, estimated valuation of $786K. Has deals with Iowa Cubs, 10,000 Small Businesses Voices, Buick, Nike, Topps, H&R Block, and Hy-Vee

Paige Bueckers from UConn, estimated valuation of $689K. Has deals with Ibotta, Chegg, The Players Trunk, Nerf, Bose, crocs, Gatorade, and StockX

Hailey Van Lith, Louisville/LSU, estimated valuation of $557K. Has deals with Invesco QQQ, adidas, 94 Feet of Game app, Billionaire Girls Club, Dick’s Sporting Goods, Shaquille O’Neal Foundation, and Sierato. As Van Lith enters LSU, it will be safe bet to assume that her deal flow will massively grow with higher checks.

Mia Mastrov, from Cal Berkley, estimated valuation of $308K. Has deals with Therabody, Neutrogena, Afterpay, and Quizlet. Mastrov’s dad is the founder of 24 Hour Fitness.

Deja Kelly from North Carolina, estimated valuation of $222K

Cameron Brink from Stanford, estimated valuation of $198K

Azzi Fudd from Uccnn, estimated valuation $165K

Sydney Parrish from Indiana, estimated valuation of $110K

Shaylee Gonzales from Texas, estimated valuation of $93K

Anna Camden from Penn Sate, estimated valuation of $93K

Jasmine Carson from LSU, estimated valuation of $92K

Rickea Jackson from Tennessee, estimated valuation of $87K

• I would have assumed her valuation was much stronger as a result from heavy deal flow. I guess that is not the case. But with the graduation of Jordan Hurston, either Jordan was similarly paid or partners are not seeing the investment worth it in Rickea.

Jordana Codio from Texas, estimated valuation $80K

• Shocking to see 2 Texas players higher than Rori Harmon who is the HVL of Texas - a huge impact player. When Rori was injured last season, there was a noticeable dip in Texas’ performance, and the most hype was around her. She is publicly out though….which probably has something to do it with. Especially when you look at Bueckers from UConn, she continued to see deal flow, especially from the likes of Nerf and Chegg while not even playing a full season in 2 years!

You can follow along with On3’s valuation tracker here

👂️ This Week’s Locker Room Drama

What’s been going on in the world of women’s college basketball recently? We’ve got you covered.

• USA take home the silver medal in the FIBA AmeriCup

• Caitlin Clark plays 18 holes at the John Deere Classic Pro-Am

• While most of us have been focused on Meta’s Twitter competitor, Threads, the company has been angling to compete in another area as well, NIL. Meta announced the opening of its NIL Empower 3.0 incubator program designed to help female athletes maximize NIL opportunities. Their earlier iterations of NIL Empower program in years past have included participants like Penn State’s Anna Camden and University of Florida’s gymnast, Leah Clapper. Empower 3.0 will select 30 female D1-NAIA college athletes for a 5 month program run by Meta’s Sports Partnerships team. They will teach athletes how to build a brand, grow an audience, and monetize on Instagram and Facebook. Atheltes will also be prioritized for Meta’s incentive programs and with Meta’s partners, which in the past have included sports lifestyle brands like Overtime and Togethxr.

  @quicktake

  "When you look back on the legacy of underinvestment in women's #sports... it will be a legacy of gross business incompetence." #Reddit co... See more

👇️ Video of The Week

Serena Wililams’ husband and the founder of Reddit, Alexis Ohanian, speaks about the business of women’s sports.

@quicktake

"When you look back on the legacy of underinvestment in women's #sports... it will be a legacy of gross business incompetence." #Reddit co... See more

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